Problems We Solve

The Broken Creator Economy

The creator economy is currently skewed towards a small minority of creators who receive the majority of revenue from streaming platforms like Spotify and Twitch, and podcasting ad revenue. This lack of a middle class for creators in Web 2.0 is highlighted by statistics such as 90% of Spotify streaming royalties going to the top 1.4% of musicians and the top 1% of Twitch streamers earning over half of all revenue on the platform. To address this issue, we need Web 3.0-based applications that empower creators and give them control over their earnings.

Centralization

Almost all forms of media today are centralized, controlled and censored. While that offers some benefits regarding security, it also limits users from the opportunity to receive uncensored information and to express themselves in a completely independent way.

APPICS, unlike any popular social media platform, disrupts the traditional business model between owner and advertiser. APPICS returns freedom of speech to its users. It also shifts the balance of power by giving users a democratic say in the direction and value distribution of the platform.

Censorship

It is commonly known that censorship is widespread in many different ways on social media. While there’s a general censorship of nudity and violence across all media platforms, some have taken it further than others, limiting the creativity and possibilities of its users.

In recent times we have seen that some platforms started to remove advertisement revenue from smaller channels as well as those who expressed opinions different from the mainstream media, which resulted in an outrage by the community.

APPICS aims to be a censorship-free app, allowing its users to share their creativity and passion without boundaries. Nevertheless, violent, hateful, racist, or detrimentally harming behavior towards others will not be tolerated to ensure a desired user experience as well as protecting users from negatively damaging engagement.

Lack of Transparency

The demand for transparency of social media platforms has drastically increased in the last few years. The algorithm on current social media platforms that determines the content in the newsfeed of a user has been questioned multiple times, because it interferes with the privacy of the user. It now presents unique feeds, according to the data statistics of the individual user. It filters out most of what the user would like to see as well as share, which most people are unaware of.

Such filtering limits the content being displayed, the potential outreach of intended audiences as well as the user’s growth, influence and usability of the social media platform. Therefore, the user is “abused” and is ultimately controlled by the owner and their platform’s manipulative and highly profitable regulation system.

APPICS runs on a blockchain that offers the advantage of full transparency, via its decentralized structure. Since submissions and transactions are manifested on the blockchain with a timestamp, there is no way to alter it afterwards, ensuring security, trust, and a manipulation-free environment.

Distribution of Value

The distribution of value in traditional social media is clearly disadvantageous to the users. While they are doing all of the work - creating content, posting, liking and sharing - they don’t receive any rewards. But despite this well-known fact most people are not aware of the injustice; and those who are, mainly feel powerless without a clue of what to do.

While there are some platforms, which share a tiny fraction of their revenue - in contrast to the large sum of generated value, with the content creators, other social media companies disregard the situation completely. With its stake-weighted voting system, APPICS has a fundamentally different approach, distributing the rewards to its rightful owners: content creators and the community. On APPICS the community decides on the distribution of rewards. It’s a much more fair, decentralized and user empowering system.

Transparent Charity Foundations

Charity organizations have long struggled with a lack of transparency, leaving them vulnerable to abuse and mistrust from donors. APPICS addresses this issue by providing foundations with a transparent platform for sharing updates and insights through images and videos, and by enabling direct donations in the form of APPICS tokens. Additionally, the reward-based system on APPICS allows for a new way for anyone to participate in charitable giving, without the need for a bank account. By simply upvoting, users can make an impact, support others, and earn rewards.

Authenticity & Ownership

An issue that has arisen with social media content is that of authenticity and ownership. When content is shared on social media, it can be difficult to prove who created it and who owns the rights to it. Additionally, social media platforms often claim ownership of user-generated content, which can lead to creators not receiving proper credit or compensation for their work. One solution to this issue is the use of Non-Fungible Tokens (NFTs). NFTs are a type of digital asset that are unique and cannot be replicated or exchanged for something of equal value. On APPICS, NFTs are used to represent social media content, creators can prove ownership and authenticity of their work. Additionally, NFTs can be used to track and monetize the use of the content, ensuring that creators are properly compensated for their work.